Presentation is key when making a first impression in the business world.  If you're running your company on a budget, you've likely chosen blogger. Not only is blogger free, but it is a lot less maintenance than a self hosted wordpress blog or custom built shopping cart. There are no script updates or security vulnerabilities to worry about. When you log into your dashboard you can focus on blogging instead of what needs to be taken care of to keep your site up to date. In the past, one of the downfalls of blogger was that there was a lack of professional themes available to customize your blog. This is no longer the case!